Awakening to it
Oct. 12th, 2007 08:09 pmI've wanted to take JOUR 371 "Women, Men, and Media" for a while, and now that I'm in it, I can really say I'm looking at my "usual media" in a different light. Like most people, I'm not the hugest fan of commercials, but occasionally I'll pay attention to one if it's funny (the Doritos Superbowl commercial), the first time for an annoyingly stupid one (the Geico cavemen commercials...), interesting (the Halo 3 commercial) or trendy... you get the idea.
But tonight I'm watching Voyager or CSI or something on Spike and I see a commercial for a new Sega Rally video game. It's got these two girls, the driver who lends her friend in the passenger seat her lipgloss. The passenger girl raves about the color-- meanwhile, you're seeing the car skid, slide, go every which-way... basically, like a rally car on a track.
The tag line? "Drive like a man."
...WHAT!?
Srsly, WTF?
I'm not sure if I should be offended or not. After all, it's basically saying that guys drive like complete schmucks and get into accidents. But it's also saying that that sort of behavior is admirable, like women should WANT to drive like that (and don't). Then again, maybe it's supposed to be "women are cool-- they can put makeup on in any situation, bumpy or not!" But I doubt that very much.
I'm sorry, I'd much rather be applying makeup and driving slow and steady than be getting highs off testosterone and racing when and where it's unnecessary, spinning, rolling, and crashing like some foolish street racers (FYI, I can admire Initial D as a piece of fiction, but there was recently a bunch of street racers here in the San Fernando Valley that were responsible for the death of a mother and two children. I don't consider *real* street racers in high regard, and think they're a bunch of fucktwits).
...Ugh.